First-response time + time-to-close, over the last 30 days. Breach thresholds: respond within 1h, close within 14d. Override via SLA_FIRST_RESPONSE_HOURS / SLA_TIME_TO_CLOSE_DAYS env vars.
How long does it take to touch a new contact? Measured fromcontacts.created_atto the first outbound activity (call / WhatsApp / SMS / email).
From deal create → won.closed_atis set automatically when a deal moves to won/lost.
Pipeline funnel + velocity: /analytics/pipeline. Revenue forecast: /forecast.