Orchestrator

The orchestrator decides and runs the next action for every open deal — calls, follow-ups, closing dead deals. The Orchestrator page is a live monitor of its task queue, with enabled / dry-run / supervised toggles and a 'run tick now' button.

Automation rules

"When a deal reaches stage X, queue action Y after a delay." Rules seed tasks that the orchestrator then executes (Settings → Automation rules).

Lead routing

"When a new contact arrives from source X, assign owner Y" — fixed owner or round-robin across a pool (Settings → Lead routing).