Docs · Engage
Email campaigns vs sequences
Two ways to reach contacts by message — one-shot bulk email vs a multi-step cadence.
Email campaigns — one-shot bulk
Fan a templated email out to a filtered contact list, throttled per tick. Auto-stops on reply. Use this for a single send to a segment.
Sequences — multi-step cadence
Enrol a contact in a timed plan (Day 0 email, Day 3 WhatsApp, Day 7 task…) that mixes channels. Auto-stops the moment the contact replies. Use this for follow-up over time.
Rule of thumb: one message to many contacts → Email campaigns; many touches to one contact → Sequences.
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